White Garlic Whopper Launching Film

Client
Burger King

Background
This film is for Burger King’s new menu, White Garlic Whopper.
The idea started with the burger’s characteristics of creamy sauce and crispy garlic chips. Using the fact that creamy and crispy both start with the same consonant(ㅋ in Korean), We decided to make wordplay with ㅋㅋ(it means lol in Korean).

We collaborated with popular Korean singer Jang Ki-ha to strengthen the concept of "ㅋㅋ" The song, which was created by rewriting his song "ㅋ", helped consumers remember the characteristics of the product, creamy and crispy.



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