Help end the military’s war on animals


Client
Peta(People for the Ethical Treatment of Animals)

Background
This film was created based on a creative brief that was provided by Cheil Worldwide to select Korean representatives to compete in the Cannes Young Lions Competition.
The goal of the campaign was “to stop the US Army from intentionally injuring animals and using them for medical training.”
We were given 48 hours to come up with an idea and complete the final video.

Result 
This film got first place in the Cheil competition and I was chosen as Korean representative to compete in the Cannes Young Lions Competition--film section.


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