Super Casting: BTS

Client
Naver Webtoon

Background
Supercasting is a new collaboration project launched by Korea's No. 1 cartoon platform, Webtoon. And as the first project, Webtoon collaborated with BTS. Webtoon was going to release a cartoon whose characters are modeled after each member of BTS.

We created an advertising campaign to raise expectations among fans before the release of the cartoon. We came up with the concept of a portal to show that BTS is moving into a new dimension of the world of cartoon. And using the concept, we made a film about the story of each member of BTS falling into the world of cartoon in their daily lives.


Teaser Film


Launching Film

Global DOOH

We also created an impactful outdoor campaign to attract BTS fans from all over the world using various global DOOH media.

Home        Next