SK will do it, OK! SK


Client
SK Group

Background
- SK Group is one of the largest conglomerates in Korea with several subsidiaries under its umbrella.
- In this PR campaign executed by SK as a group, the task was to inform the viewers about SK’s diverse businesses that are unfamiliar to the public and to explain their social values.

The Idea
- In order to show SK’s diverse businesses and their social impact at the same time, we decided to use ‘negative space illustrations’.
- To deliver the information in a young and sophisticated tone and manner, we collaborated with Noma Bar, an internationally acclaimed artist in the UK. We made hundreds of drafts and finally created 6 print ads and 2 films.

Won the grand prize at 15 different advertising awards
Chosun News Advertising Award, Seoul News Advertising Award, Choongang News Advertising Award and more.


Head copy
SK will be one step ahead in the ICT industry for Korea.

Head copy
With the power of SK’s semiconductors, We hope for Korea to grow.

Head copy
SK will find new growth engines for Korea from the new energy industry.


Head copy 
All uncertainty will be resolved through SK’s new medicine development.

Head copy
Go South Korea!
(for the Olympic Games) 


Head copy
Talent doesn’t come from gathering but from planting.




Film for Semiconductor, New Medicine Development 

Film for New Energy business, IT

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