SK will do it, OK! SK

SK Group

- SK Group is one of the largest conglomerates in Korea with several subsidiaries under its umbrella.
- In this PR campaign executed by SK as a group, the task was to inform the viewers about SK’s diverse businesses that are unfamiliar to the public and to explain their social values.

The Idea
- In order to show SK’s diverse businesses and their social impact at the same time, we decided to use ‘negative space illustrations’.
- To deliver the information in a young and sophisticated tone and manner, we collaborated with Noma Bar, an internationally acclaimed artist in the UK. We made hundreds of drafts and finally created 6 print ads and 2 films.

Won the grand prize at 15 different advertising awards
Chosun News Advertising Award, Seoul News Advertising Award, Choongang News Advertising Award and more.

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SK will be one step ahead in the ICT industry for Korea.

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With the power of SK’s semiconductors, We hope for Korea to grow.

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SK will find new growth engines for Korea from the new energy industry.

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All uncertainty will be resolved through SK’s new medicine development.

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Go South Korea!
(for the Olympic Games) 

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Talent doesn’t come from gathering but from planting.

Film for Semiconductor, New Medicine Development 

Film for New Energy business, IT

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