Samsung Dream Class: Me From the Future


Client
Samsung Dream Class

Background
Korea has excessive competition for entrance exams. Students go to several private educational institutes after school and compete for good grades. However, students from low-income families give up the future they dream of because they cannot afford to take private classes. Dream Class is one of Samsung's CSR projects that offers free classes to middle school students from low-income families to help them study and pursue their dreams through career-related mentoring.

To raise awareness about Dream Class, we created a story of a girl with the concept of "Me from the future." On the girl's journey to Dream Class, the girl meets many women cheering for her, and it turns out that they are the future selves that the girl dreams of. Through the film, we aimed to let every student realize that they don't have to give up on their dreams and keep on dreaming with the help of Dream Class.








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