Galaxy Note 5 Launch Campaign

Samsung Electronics

Samsung wanted to present the touch pen of Galaxy Note 5 as a powerful tool for productivity with the concept of “All new design. All powerful pen.” through a series of commercials.

Launching Commercial
- We came up with the idea of using the ‘pen trick’ as a means of effectively showing the key features of the Galaxy Note 5.
- The pen trick serves as a smooth and fun transition between the numerous models in this film, each introducing one of the many key features of the product.

2nd spot
-We crafted a story that shows the ideal lifestyle of our targeted audiences.
-Throughout the story, a woman who works at a startup makes use of her Note5 in various situations to make her dream come true.

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