The Last Wish


Client
Samsung





Background
Samsung Group wanted to create a PR campaign to enhance its brand image as the most symbolic company of Korea.

The Idea
- We wanted to create a new brand image for Samsung, as a company that not only leads the Korean economy but also fulfills the diverse wishes and needs of the Korean population.
- For most of the people who lost their families in their childhood during the Korean War, their last wish is to reunite with their lost families again in their lifetime. So we came up with this idea to fulfill their wish with the age-predicting technology.

Award
London International Award_Gold(Design)
One Show_Bronze(Design)
Cannes Lions_Shortlist(Promo&Activation)
AD Star_3 Silvers, 1 Bronze

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