Samsung Notebook Pen Launch Film


Client
Samsung Electronics

Background
With the launch of ‘Samsung Notebook Pen’, Samsung's new laptop with a built-in touch pen, the client wished the laptop to be positioned as a completely different laptop from the previous generation of laptops.

The Idea 
We came up with a simple but clear idea to convey the message: ‘to draw a line’ between the Notebook Pen and the previous generation of notebooks. Then the line drawn by the touch pen becomes the laptop itself.




The print ad was created with the same concept of the film.

In order to emphasize the touch pen, We decided to show it as a close-up shot rather than showing the whole product.


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