Shinhan Financial Group PR Campaign


Client
Shinhan Financial Group

Background 
Through this campaign, Shinhan Financial Group wanted to show its performance in the global market, and aimed to position itself as the No. 1 financial group in Korea.

The Idea
Instead of showing the global activities of the company in a boasting manner, we wanted Shinhan's endeavor and enthusiasm to feel more familiar to the public. So we used Shinhan’s real employees who are working overseas as models of the tv commercials. We also used a documentary-like tone and manner to emphasize the sincerity of our client.





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