Sprite Meal Campaign


Client
Sprite

Background
The goal of Sprite’s Meal campaign is to emphasize that Sprite goes well with various foods. We have been creating a successful meal campaign for two years with the message "Something Tasty next to something Tasty," and from 2021, Sprite has decided to take this meal campaign to the next level.

We aimed to create synergy by combining the young image that Sprite has built and the spicy food that the younger Korean generation likes. To effectively show that the freshness of the sprite washes away the spicy taste, we created the visual using illustrations that look like stickers.


Film

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